Deal pledged almost 220 kilos of CO2e emission savings this summer

Published: 02 October 2024

Pollution equivalent to a car journey from Deal to Durham and back again has been saved thanks to Best Foot Forward pledges this summer.

More than 750 miles were collectively pledged by local residents who signed up to walk or cycle a short journey instead of driving.

The average petrol car produces the equivalent of 290g of CO2e every mile, so if you swapped a one-mile round trip by car once a week, in a month you've reduced your emissions by more than a kilogram*

Deal Town Council’s Best Foot Forward campaign collectively pledged to remove 219.82 kilos (758 miles) of CO2e emissions.

Mayor of Deal, Cllr Oliver Richardson said: “I’d like to say a great big thank you to everyone who signed up to Best Foot Forward this year.

“By making a small change and walking or cycling instead, not only do we cut down on local pollution, we’re getting active too.

“The campaign shows that on our own we can and do make a difference, but collectively, the impact can be huge!”

Those who signed up to the six-month campaign and pledged were entered into a monthly draw to win free e-bike hire thanks to the team at Hut55.

Learn more about the project here at www.deal.gov.uk/bff

* www.gov.uk - open 'Conversion factors 2019' and find the 'passenger vehicle' to see a full breakdown of vehicle emissions